Built in Gyeongsan for Korean retail routes
Mirmit Digital started when beverage and home care teams kept missing the same handoff: brand plans were polished, but distributor and store execution lived in separate threads. We focus on ownership maps, route harmonization, and operating notes that survive launch week.
Principles
Visible ownership
Every handoff has a named owner before launch week—not after delays appear.
Field-tested guides
Handoff guides and operating notes are validated in live store clusters.
Honest trade-offs
When regions cannot align, we document gaps instead of hiding them on one slide.
Timeline
- 2019
Founded in Gyeongsan
Mirmit Digital opened to support route-to-market alignment for Korean FMCG teams.
- 2022
Distributor sync practice
Launched repeatable sync frameworks adopted by three national distributor networks.
- 2025
Regional atlas offering
Expanded provincial role mapping for specialty and rural traditional trade.
Team — 12 practitioners
Hyejin Park
Operations strategist
Leads ownership mapping for beverage and home care portfolios.
Eunji Han
Route planner
Harmonizes regional calendars across modern and traditional trade.
Oliver Shin
Channel lead
Designs distributor sync cadences for multi-brand networks.
Daniel Ok
Process writer
Authors handoff guides and operating notes for field teams.
Ara Kim
Process writer
Specializes in scannable store-facing instructions.
Marcus Lee
Coordinator
Runs launch alignment sprints under fixed deadlines.
Suyeon Choi
Operations strategist
Builds regional role atlases for provincial variance.
Nadia Weiss
Route planner
Supports specialty and duty-free channel routes.
Joon Park
Channel lead
Facilitates distributor forums and decision logs.
Lina Cho
Coordinator
Manages workshop logistics and field visit schedules.
Felix Braun
Process writer
Translates alignment outputs for multinational brand HQs.
Yuri Tanaka
Operations strategist
Advises on operating note governance and refresh cycles.