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Route-to-Market Alignment Programs
A single entry point for how Mirmit Digital aligns routes between brand teams, distributors, and store-facing staff.
Alignment schema
Brand HQ sets intent → Distributor plans capacity → Store teams execute resets. Mirmit documents ownership at each arrow and publishes guides at the transitions.
┌─────────────┐ ┌──────────────┐ ┌─────────────┐
│ Brand plan │────▶│ Distributor │────▶│ Store field │
│ (intent) │ │ (route) │ │ (execute) │
└─────────────┘ └──────────────┘ └─────────────┘
│ │ │
└──────── Ownership map & handoff guides ────────┘
Role mapping
RACI-style matrices and regional atlases show who decides, who executes, and who must be consulted before launch week.
See matching programs →Route planning
Harmonized calendars reconcile metro, provincial, and specialty channels with documented trade-offs when dates cannot move.
See matching programs →Handoff guides
Versioned guides with input/output tables and photo checkpoints for distributor-to-store transitions.
See matching programs →Operating notes
Scannable notes for shelf resets, promo swaps, and stock checks—validated in pilot store clusters.
See matching programs →FAQ
Operations directors and channel planners coordinating brand, distributor, and store-facing teams in Korea.