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Route-to-market
Channel Ownership Map
Clarify who owns each handoff between brand, distributor, and store teams across your Korean routes.
- Duration
- 6 weeks
- Format
- Hybrid workshops + field review
- Channel
- Modern trade
- Region
- Nationwide
₩2,100,000
Informational pricing · Refund & Cancellation
Request informationOverview
Channel Ownership Map is a structured alignment program for operations directors who need visible accountability across route-to-market layers. We document decision rights, escalation paths, and weekly touchpoints so route plans do not stall in ambiguous territory. Sessions combine field interviews with your distributor leads and a living ownership matrix your teams can update each quarter.
Included
- Stakeholder interviews across brand, distributor, and store layers
- RACI-style ownership matrix tailored to your channel mix
- Escalation ladder with response-time targets
- Regional variance notes for Jeju, metro, and provincial routes
- Handoff checklist templates for launch weeks
- Operating note library linked to each ownership cell
Outcomes
- A single source of truth for who decides what on each route
- Fewer duplicate tasks between field reps and HQ planners
- Faster resolution when launch schedules shift by region
Hyejin Park
Operations strategist with twelve years aligning beverage and home care routes in Korea.
FAQ
Yes, with your introduction. We typically run 45-minute sessions with two to four distributor leads per region.
Experience notes
"The ownership map for our GS25-facing routes finally showed where HQ was duplicating distributor work. Week-two interviews with Jeonju reps were the turning point."
"Solid framework. I wanted more time on convenience-store sub-routes, but the escalation ladder alone saved us two launch delays."